Designing products that earn trust, one decision at a time.
With a master's in software design and cybersecurity, I tend to see products as connected systems where trust is built in, not bolted on. I design the parts people actually touch, mostly across B2B, SaaS, fintech, and sustainability, without losing sight of how the whole thing fits together.
On-demand recycling that puts households and verified drivers on the same map. Credits turn a chore into something people keep doing: participation rose 48% and satisfaction hit 92%.
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School communities go quiet the moment everyone leaves. This gives them somewhere to keep the photos, the group chats and the people. I did the product design and built the brand from scratch.
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An AI wardrobe assistant that reads your calendar, knows what is in the wash, and tells you what to wear. For the four minutes every morning that nobody enjoys.
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Software for car repair shops. Everything hangs off one thing, the job, so a fault code turns into a priced repair, the repair checks the shelf for parts, and the invoice builds itself. Researched with three workshop owners, one of whom proved my original idea wrong.
Performance intelligence for elite football clubs. Readiness, training load, injury risk and match output in one place, with an assistant that shows its working instead of just asserting things. I designed and built the whole thing: 32 routes, an OKLCH design system, and accessibility I measured rather than claimed.
A full club website for Athlone GAA, pride of the parish since 1905. Designed in Figma, built in React, with a live scoreboard, an interactive "how GAA works" explainer, an O'Neills-linked shop and a content system the club edits themselves.
Visit live siteA live iOS and web platform for real-money football prediction leagues. I owned the UX/UI end to end, from onboarding and gameplay to wallet and payouts. Full case study is being written up.
Visit live siteA landing page for an imaginary AI creative collaborator. Dot-grid canvas, lime and hot-pink accents, and a CTA with a shine that chases itself around the border — built to play with animatable CSS @property gradients.
View live demoA mega-footer concept for a fictional finance tool. A big typographic sign-off — "thank you for your curiosity" — with a peace-sign flourish, dashed dividers and a tidy link grid.
View live demoI came to design through systems rather than aesthetics. My background in software design and cybersecurity taught me that every part exists in relation to the whole, and that a product tends to fail at its weakest joint, which is usually the interface.
Most of my work sits in B2B and SaaS products across fintech and sustainability, where trust and clarity aren't nice-to-haves. They're the product. I'll take a project from discovery all the way through handoff, whether I'm working solo or embedded in a team.
Launched WasteBazaar and Pick10 into production, both live with real users.
First-Class Honours MSc in Software Design with Cybersecurity.
Based in Dublin, Ireland. Happy to work across time zones.
Designing a B2B SaaS product for smart recurring payments and expense management that adapts to how people actually get paid. I turned tangled business rules into payment flows that feel simple.
Led end-to-end design of a two-sided recycling marketplace, from discovery to a scalable design system. GreenCredits lifted participation by 48%, with 92% satisfaction.
Designed a live iOS and web platform for real-money football prediction leagues. Owned the UX/UI across onboarding, gameplay, wallet, and payouts, all the way to the App Store.
Security-informed design thinking, which matters for products built on trust and data protection.
An engineering foundation in systems thinking that still shapes how I approach product design.
If you're building in fintech, sustainability, or anything that has to earn trust to work, I'd love to hear about it. I'm open to full-time roles, freelance projects, and conversations that actually go somewhere.
ATHLONE GAA